This Freelancer Onboarding Checklist Will Help Your Company
Encouraging any group of employees to march in step is difficult. The process gets even harder if some team members are only present part of the time. In 2019, many companies in marketing, media, or...
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Why I’m Placing the Biggest Bet of My Life on Content
I’m an operator. By that, I don’t mean you can talk to me by dialing zero on a landline, or that I operate heavy machinery. Rather, I love bringing order to things. I love helping people and businesses...
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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021
2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the...
View ArticleWhy Isn’t Chief Content Officer a Bigger “Thing” Yet?
The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology...
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Contently Gains New Momentum in G2 Winter 2023 Campaigns
As a content strategist, you want to ensure your content marketers write high-quality copy that drives results. If you’re not enlisting the expertise of internal hires, you have a variety of...
View ArticleGuidelines for Responsible Content Creation with Generative AI
Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to...
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Why Personalization at Scale Can Make (or Break) Your Business
Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email...
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How to Adapt Content to Rank in Voice Search Results
Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average...
View ArticleWhere to Find AI in Your Content Marketing Technology
We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from...
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Three Ways to Use Google Trends for SEO in Your Content Marketing
Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up...
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy
A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your...
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How Innovative Marketers Are Using Augmented Reality to Engage Customers
Innovation is the name of the game in 2023. Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. These new...
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How to Use Podcasts as Part of Your Content Marketing Strategy
The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very...
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What Are the Hot Content Marketing Trends in Technology for 2023?
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in...
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Is Your Content Marketing Strategy Ready for GA4?
The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws (GDPR and...
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What If Content AI Was Actually Smart?
A few years ago, a client asked me to train a content AI to do my job. I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. Each week, I curated 20 well-written,...
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A Beginner’s Guide to Ranking Higher With Schema Markups
Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search...
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5 Healthcare Content Marketing Strategies That Prioritize the Patient Experience
The COVID-19 pandemic has forced healthcare organizations to rapidly adjust their strategies and operations in order to provide patients with efficient, safe, and quality care. At the same time,...
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The Best AI Marketing Tools to Revolutionize Your Content Game
Artificial intelligence (AI) is rapidly transforming the marketing landscape. Among the myriad of tools emerging, some stand out as the best AI marketing tools designed to enhance efficiency and...
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What Is Google Perspectives and How Will It Impact Content Strategy?
Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and...
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Mastering AI SEO Without Losing the Human Touch
In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI...
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Expand Your Digital Content Marketing Strategy Reach with Content Atomization
Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve...
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Visual Storytelling Examples to Captivate Your Audience
Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. It’s about capturing the essence of your brand’s story and presenting it in a way that...
View ArticleFocusing Your B2B Tech Marketing on Outcomes and Solutions
If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about...
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Top 5 Visual Marketing Design Trends Shaping Marketing Strategies
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other...
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